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Project Brief

The gamification platform provides organisations with a tool to create interactive, competition-driven campaigns.
This platform aims to increase user engagement by incorporating game-like features such as challenges, rewards, and prizes, which boost user participation and create a more immersive experience. Through these campaigns, companies can promote products, drive brand visibility, and enhance customer loyalty by offering engaging and memorable user interactions.
The platform empowers organisations to easily customize their campaigns, allowing them to tailor challenges and rewards to align with their business goals, target audiences, and engagement strategies.

Coolblue Main

Key Objectives

  • Increase User Engagement: The platform motivates users to interact by offering rewards for participating in campaigns, thereby making the experience engaging and enjoyable.
  • Drive Product Promotion: Organizations can use the gamification platform to highlight specific products or services through customized competitions, raising brand awareness and encouraging customer interaction.
  • Enhance Campaign Customization: The platform provides robust customization options, enabling organizations to design campaigns tailored to their goals and audience.
  • Boost Revenue Generation: Engaging campaigns incentivize user interactions, promoting higher conversions and increasing revenue through repeat participation.
  • Foster Customer Loyalty: By offering rewarding experiences, the platform strengthens customer relationships and encourages long-term user loyalty.
Coolblue Desktop Mobile
Coolblue Tablet Mobile

Tech Stack & Operating Environment

The platform leverages a modern technology stack that includes

  • Database: MongoDB for database management,
  • Back-end development:js, and
  • Front-end: Vue and Angular
    • User Interface: Bootstrap and Jade/Pug are used for responsive UI design, ensuring a user-friendly experience across devices.
    • Web Browsers: The platform supports various modern browsers, including Edge, Chrome, Firefox, and Safari, providing a smooth and accessible user interface.

This versatile environment ensures secure, scalable, and responsive performance, tailored to meet the needs of both administrative users and marketing campaign participants.

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